For Algo8, I defined the brand’s visual identity from starting with a logo inspired by the infinity of the Penrose triangle and the intelligence of cyclical systems. I built a bold, modern identity using a restricted palette and custom type system, with clear rules for clarity and consistency. Alongside that, I designed a mascot system, iconography, and detailed brand guidelines to ensure the identity scales with the brand’s growth. Every visual element was created with intention, balancing technical precision with approachability.